20.01.2010
The French lion
On the bicentennial of its establishment, Peugeot launchs a new logo and concept: «motion & emotion» (for which they released a commercial showing the evolution of their products). The development of new graphical identifier was in charge of the Paris-based agency BETC Design. Also the evolution of Peugeot’s identity can be seen at www.new-peugeot.com